Xtreme Nutrition And Smoothies: Three Stores Strong

Xtreme NutritionI first met Josh and Shelley Cagle in December of 2010, and had the privilege of telling Athens Now readers about the grand opening of their first store. Now, just a little over two years later, I am pleased to report that they have opened three stores, and their nutrition and smoothie business is deftly defying the recession.

The Athens location of Xtreme Nutrition and Smoothies is located on Hwy 31 near the High School, in the same strip mall as Domino’s Pizza. The address is 117 A Hwy 31 S, and they are open six days a week. The other two stores are in Decatur and Madison.

Extreme NutritionTo celebrate the New Year, and the fact that more people are interested in getting fit as part of their New Year’s resolutions, Xtreme Nutrition and Smoothies is announcing their “2nd Annual Xtreme Loser Contest.” From now until March 31st, residents of Athens, Decatur and Madison can come in to any of the three stores, register, check in once a week, and get the encouragement and products they need to be “winners at losing.” The first, second and third place prizes are generous, and are as follows:

1st Place-

The person who loses the most weight and fat will receive a $250 Xtreme Nutrition gift card, a one hour massage from Becky Dildine of Escape Salon, a body wrap from Kelley Lambert of It Works, and from Dawn Gentry, a $25 gift certificate for “Thirty One” hand bags.

2nd Place-

A $100 Xtreme Nutrition gift card, a body wrap from Kelley Lambert, and a 30 minute massage from Becky Dildine.

3rd Place winners will get a $50 gift card and a body wrap.

There is no cost or obligation to be a part of the contest, you just need to show up once a week to measure and monitor your progress! Last year’s grand prize winner lost 50 lbs, and the second and third place winners were close to it. Several contestants lost 30 to 40 lbs.

Extreme NutritionSince they have opened, they have become the exclusive distributors in North Alabama of the Supremacy line, and enthusiastically endorse it because it “gives good pump, clean energy, and good focus,” said Josh. He uses it for his own workout regimen. They also particularly like and use the Dymatize ISO-100 protein powder product. “It has 106 calories per serving, 1 gram of fat, and 25 grams of protein,” he added.

For fat burners, they recommend Finaflex PX. It is the number one seller of fat burners, has a natural appetite suppressant, is “clean,” (that is, it won’t give you the shakes,) and helps to reduce belly fat.

Extreme NutritionBoth Josh and Shelley have always been interested in the type of nutrition, accessories and mindset that will service the serious athlete and help with improving performance. Josh was involved in a number of high school sports, has been working out seriously for over 17 years and is a great human billboard, demonstrating his personal level of success. As a result, they get approached by supplement companies “every week,” they say, “sometimes even by the president of the company.” However, they are only interested in the highest quality products, and said, “there’s a lot of junk out there.”

Josh and Shelley also have excellent working relationships with the local fitness clubs and personal trainers, and Josh is a certified personal trainer himself, so he knows first hand what works.

The smoothies at Xtreme Nutrition have been quite successful, and are all custom made on the spot. The fruit smoothies are sweetened with 100% fruit, and include one supplement as part of the cost. They also have a popular double chocolate peanut butter smoothie that is more for the person with a traditional sweet tooth, and all of the smoothies can have any number of supplements added for 50 cents each.

One of the things I enjoy about the Cagles is their willingness to let the light of their faith shine. Their personal motto is “I can do all things through Christ who strengthens me,” (Phillipians 4:13,) and whether it is physical or spiritual strength you are looking to gain in 2013, Xtreme Nutrition and Smoothies a good place in Athens, Decatur or Madison to start.
By: Ali Elizabeth Turner